Marketing ideas, small business marketing Marketing ideas, small business marketing
Marketing ideas, small business marketing
Marketing Stimulus Package
(no frills, just content)

The economy is still weak and I don't see any help coming for small businesses any time soon!

You Need Your Own
Marketing Stimulus Package!

From: Steve Miller

How's your marketing working for you these days? Does it sometimes feel more like a big Scratch-Off lottery ticket than a well-designed strategy? Is it getting tougher and tougher to beat out your competition with something other than a Price War? (And if you do think price is the only way to win, well...how's that working for you?)

There's an old saying: If you keep on doing what you've always done, you'll keep on getting what you always got.

Bull----

I don't mean to offend you, but who's kidding who here? Just look at the way technology has changed the competitive landscape in the last few years-- Web 2.0, email marketing, Customer Relationship Management, social media, LinkedIn, Facebook, YouTube, the iPhone, text messaging, Blackberry, wi-fi...the list goes on. ALL of these tools and the myriad of others available to us right now have dramatically changed the rules of competition.

If you keep on doing what you've always done, you will get RUN OVER!

We're in a full-blown Recession. The days of easy money and order-taking are gone (maybe for good). Today you must be razor sharp, eager, and willing to take the risks needed to succeed in these times of uncertainty.

I've known Steve Miller for 22 years. His ideas on business are not based on theory, but experience, which he has a wealth of. His multiple client relationships gives him knowledge about how many of the great companies do business. Few people have that opportunity and even fewer can take that knowledge and use it to help others succeed in their businesses. The bottom line is that Steve has absorbed so much knowledge and experience that he is a guru, but that's not all. He has the ability to teach what he knows. That is a gift to all of us!

Shep Hyken, CSP
Shepard Presentations, LLC

When Steve Miller lays out a plan, you can be sure it's worth following.

Jeff Davidson
Author of Breathing Space: Living & Working at a Comfortable Pace in a Sped-Up Society

For more than 20 years Steve Miller has been one of my first and often my best sources for marketing and positioning advice.  When Steve talks, I listen.  That listening has been worth tens of thousands to my bottom-line.
 
Bob Pike CSP, CPAE-Speakers Hall of Fame
Chairman/CEO The Bob Pike Group
Founder/Editor The Creative Training Techniques Newsletter

Risk. Uncertainty. They are not the same.

Risk is a concept that denotes the precise probability of specific eventualities. (Now THERE'S a mouthful.) Simply, risk relates to gain and loss. We understand the concept of risk when we think, normally, greater potential gain requires greater risk. But in today's economy, how big of a risk are we willing to take?

Uncertainty, as defined by Douglas Hubbard, in his book How to Measure Anything: Finding the Value of Intangibles in Business, is a state of having limited knowledge where it is impossible to exactly describe existing state or future outcome. In other words, we don't know what we don't know. Uncertainty magnifies our perception of risk.

What we DO know is that what worked yesterday is not working today. Even before the recession, we were already operating under new rules simply by the massive power shift of information from the supplier's hands into the customer's. Many businesses, unable adjust to that new situation, must have felt like they were thrown under the bus when the economy began to tumble.

To add insult to injury, we watch the news and read the papers (what's left of THEM) reporting on the billions of our hard earned, taxpayer dollars being doled out to the very people and companies who caused the massive problems in the first place.

THEY get a Stimulus Package,
but what about US?

I'm not talking about giving us free money! I'm talking about giving us HELP... HELP alleviating some of the risk we're all shouldering these days...and HELP lightening the uncertainty facing all our businesses.

OK, I'm getting on a rant here, but I have to say I think it's a crime nobody has stepped up to give regular, good old, honest, hard working businesses their own Stimulus Package.

And so I made one myself.

Of course, I don't have a billion dollars laying around to pass out. I don't have a treasure chest of someone else's money and I don't have a printing press to print off more if I needed to.

But I have knowledge and I have experience. I'm not one of those self-proclaimed gurus who spouts a bunch of ideas collected from reading other people's books. I've worked with major corporations and small. I've built businesses from the ground up -- some of which have been successful and, frankly, some which weren't. But every time I succeeded and every time I failed, I learned something.

And now I have some ideas that just might help you.

Introducing Your
"Marketing Stimulus Package"
...a 12-part course designed to reprogram your marketing efforts while your competition is distracted!

In this 12-part course I'll share...

  • The magic and science of heuristics. Understanding this one concept might completely change your marketing efforts forever!
  • Why your current marketing tactics might actually be sabotaging your results and maybe even be driving customers and prospects away!
  • The single best way to get prospects and customers to open your mailings 100% of the time!
  • Why your current branding proposition isn't helping and, in fact, may actually be HURTING your business!
  • How to develop a solid Referral Marketing System (I'll bet you don't even HAVE one right now)!
  • How to understand and incorporate the new Social Media tools (like Twitter, blogging, Facebook, YouTube, and LinkedIn) into your marketing strategy!
  • The #1 online tool I've found to build and enhance relationships!
  • The three most important factors influencing your customers to tell their peers all about you!
  • Why the worst thing you can do is think and act like a marketer!
  • How to use online video to drive sales!
  • How to develop your own proprietary research (not only for your own use, but to create golden-handcuffs with your customers)!
  • And more tricks, tips, techniques, and tools designed to help you generate more prospects and more customers!

And best of all...

NONE of these tips and techniques I'm going to share is expensive to use and many are FREE!

I like your informal, and very practical approach to marketing. You've provided actionable lessons that both small and large companies can utilize immediately, within the confines of any budget.

Pam Farley
Strong Hand Tools

Thanks for your very practical suggestions. I was able to take away both some new ideas as well as a different spin on some marketing methods that we are currently using. Your innovative approach provides tips that any marketing professional can easily put to use to help their company stand out amongst the crowd.

Cheryl Elliott
Marketing Manager
Jelco Inc.

This is not another 200-page ebook. Heck, if you're anything like me, you've already got plenty of those taking up space on your computer's desktop or hiding away in some folder marked "To Read."

As the name so cleverly implies, I've designed my Marketing Stimulus Package in nineteen lessons. Some will be short, easy-to-digest articles. A few will be videos or audios. But each one will be designed to provide you rock-solid, high-valued, and easy-to-implement content!

But unlike the government's handouts, this is NOT a freebie. It is, however, RIDICULOUSLY CHEAP.

For a long time, I've sold this package for $147 and at last count I have 2,277 subscribers! But it's time to get serious about helping small businesses! The economy is STILL in trouble and nobody's seeing a light at the end of the tunnel yet.

I'm SLASHING my price by 88.4%!!!

It's $17.

That's all.

$17.

$17. Total. For.

ALL. 12. Lessons.

Steve Miller is a genius at positioning, promotion, and marketing. His unique model is successful and respected by professionals everywhere. Besides, Steve is a cool guy with innovation galore.

Nido Qubein, CSP, CPAE
President, High Point University
Chairman, Great Harvest Bread Company

Steve Miller has staying power. He's been a successful speaker for as long as I can remember, and he's done that by defining his market, developing his depth of expertise and positioning himself as the "go to" resource. He plays by his own rules and has created an enviable business and lifestyle. You can learn from his insights.

Mark Sanborn, CSP, CPAE
President, Sanborn & Associates
An idea studio for leadership development
bestselling author of The Fred Factor

Of course,
I think it's worth a lot more!

I think these lessons are worth a hundred times what I'm charging. After all, if I help you generate ONE new client, or increase ONE sale, or keep ONE more client for several more years...

HOW MUCH IS THAT WORTH?

But, I am sincere in my desire to help both you and me, so I will explain the method behind my madness. There are FOUR primary reasons why I'm giving out such valuable information for practically nothing:

  1. I believe in the Law of Reciprocity (hmmm, maybe I should include a lesson on THAT!). If I help you succeed today, then you will be inclined to buy more products and services from me in the future.

  2. I believe in Karma. If I put good things out, good things will come back to me.

  3. I would like to build my list and fill my marketing funnel with high-quality clients and prospects. As in any business, the magic is in the list (yet ANOTHER great lesson I will probably write about).

  4. I truly want to help. I know, I know, if I were you I'd be skeptical, too. What's the catch, you ask? Believe me, there is no catch. It's a real jungle out there right now and, frankly, none of us can make it alone. We all need to pitch in and help our fellow man. Some of us can build new homes. Some of us have time to volunteer. Well, I'm not a carpenter, and I have a 16-year-old daughter who wants to play golf in college. That means I am traveling with her to golf tournaments all across the country so she can get experience playing against other top juniors and she can be exposed to college coaches. I simply don't have the time to volunteer. But I am a smart marketer. I can help by giving good solid information that will help YOU.

After confirming your order, you will begin receiving one lesson per week for the next twelve weeks starting immediately. Most lessons will be available in a downloadable PDF format. If the lesson is an audio or video, you will have the option of watching or listening live or downloading the files to your computer or as a podcast.

YOU WILL RECEIVE YOUR FIRST LESSON INSTANTLY
(Even if it's 2:00 AM on a Saturday)

Important Note:

*Every effort has been made to accurately represent this product and its potential. Please remember that each individual's success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is no guarantee you will earn any money.

Remember, all you need is ONE idea to make a difference for you.

I wish you all the success you deserve.

Kelly's Dad, Strategic Marketing Gunslinger
Read my blog: http://www.twohatmarketing.com
Follow me on Twitter: http://www.twitter.com/SteveaMiller
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